Mallsoft, as a sub-genre of Vaporwave, delves deeper than mere auditory compositions; it represents the inexorable flow of time, modernity's evolving relationship with consumerism, and a melancholic reflection on the impermanence of socio-economic structures.
Its hauntingly serene echoes transport listeners into realms where once bustling centers of commerce now lay desolate, underlining the philosophical concept of memento mori, or the remembrance of human mortality and the fleeting nature of existence.
By capturing the essence of empty malls, Mallsoft offers a critique of consumer culture, a place where once endless consumption ruled and now only memories persist. The silence and the hum of the genre could be seen as a metaphor for the declining Western consumerism and the sociopolitical consequences of globalization. The empty malls mirror the hollowness that many argue is left in the wake of rampant materialism.
Furthermore, while Vaporwave as a broader genre often engages in exploring the impact of the internet on society, like the CARIBBEAN VAPORWAVE: THE INTERNET AS SOCIAL AMPLIFICATION , Mallsoft specifically juxtaposes the tangible, physical realities of yesteryears with today's digital, often intangible experiences.
The decline of malls in many ways represents the move from physical to digital shopping, marking a significant transition in how societies interact and consume.
The soundscape painted by Mallsoft resonates with the aesthetics of Hauntology, a philosophical concept that focuses on the nostalgia of futures that were promised but never materialized. It's akin to a society reflecting on its lost dreams and potential, mourning what could have been.
Moreover, the collaboration of musicians within the Vaporwave genre, as illustrated by recurring and recombining collaborations , demonstrates that even within the seemingly isolating ambiance of Mallsoft, there is a collective yearning to understand and recreate the shared memories of a bygone era.
In conclusion, Mallsoft serves as both a poignant reflection on past societal structures and a thought-provoking critique on the directions we're heading.
It's a testament to music's power in voicing complex socio-political, philosophical, and artistic ideas and fostering connections in a world continually on the brink of change.